Plug in your orders and ad spend.
Connect Shopify so orders arrive automatically — attributed to the channel each buyer first arrived on — and log ad spend per channel to turn revenue into ROAS, MER, and CAC.
Nothing to connect here
This site is in Creator mode — it tracks where your visitors and links come from, with no store or ad spend behind it. Switch it to Store on the Sites page if you want to connect Shopify and track revenue.
Shopify connection
Orders arrive over a signed webhook — no pixel to hand-code on checkout. Revenue is attributed to first touch (cart attributes our tracker sets, then the order's landing-page UTMs, then the referrer).
- In Shopify admin -> Settings -> Notifications -> Webhooks (or a custom app), create a webhook for Order creation, format JSON, pointing at the URL below.
- Copy your Shopify API secret key (custom app) or the webhook signing secret and paste it here. We use it to verify every order with HMAC.
Webhook URL ?
Select a site…Ad spend by channel
Enter what you spent per channel for a month (or any period). It's prorated onto whatever date range the dashboard shows, so ROAS/MER/CAC are always in sync with revenue.