Attribution workspace

Find the traffic worth repeating.

UTM-first analytics for campaigns, social drops, creator links, and in-app traffic that usually disappears into direct.

Shopify launches Creator links Paid social Email drops

Site Range

Revenue

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Blended ROAS (MER) ?

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Ad spend

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CAC

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cost per new customer

Conversion rate

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Orders

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Avg order value

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After ad spend

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revenue − ad spend

Pageviews

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Unique visitors

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Tagged with UTMs

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of pageviews carry utm_source

Top campaign

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no tagged campaigns yet

What changed

MoneyTraffic

Revenue & ROAS by channel ? Where your visitors come from

Where the orders actually come from — revenue, ad spend, ROAS, and orders per channel.

Every channel sending you traffic — visitors, share, and how much arrives tagged so you can tell campaigns apart.

Customers

New vs returning & lifetime value

Identified orders only (Shopify, or tracker conversions that passed an email). New-customer revenue is acquisition; returning is retention.

Campaign clarity

UTM breakdown

The useful split: source, medium, campaign, term, and content without spreadsheet hunting.

Source

utm_source

Medium

utm_medium

Campaign

utm_campaign

Term

utm_term

Content

utm_content

Channel mix

Which channels drove each day

Each bar is a day of pageviews, split by source. The spikes show which channel to repeat.

Referrers ?

Top pages